How to:

How To: Get Press

Getting press and media attention (at the campus, community, state, or national level) is a key way to create buzz on your campus and in your community about your campaign. As an advocate, you can bring a local voice to the issue of global poverty.

BEST PRACTICES TO CONSIDER:
Decide what the “hook” is. Why will media care about your event and what is the central story?
You should work this “hook” into all talking points, press inquiries, etc.
Place follow-up calls to the reporters/news outlets where you send the media advisory to be sure that they received it, and to ask if they have any questions.
When in doubt—ask a member of the ONE campus team and ONE’s press coordinator [email protected] about messaging, proper etiquette, etc.

FOLLOW THESE SIX STEPS TO SET UP YOUR REPORTER MEETING AND PITCH YOUR STORY TO HIM/HER

  1. Before you pitch a reporter, research the types of stories they have covered before.  It is important to identify reporters who cover human interest, humanitarian, or political beats for ONE’s purpose.
  2. Create a media list of reporters
  3. Send a friendly email to reporters introducing yourself, ONE, and highlighting any events coming up/the current ONE Campus campaign.  Be sure to direct them to ONE.org for more information
  4. To set up a meeting, it is perfectly acceptable to see if the reporter would be available for coffee to discuss upcoming events/the current campaign, or to invite reporters to an appropriate ONE campus event.
  5. To pitch your story, be sure to outline the Who, What, Where, When, Why of the story, being sure to emphasize the WHY.
  6. Familiarize yourself with local papers/TV broadcasts/college papers to get a feel for the types of stories they cover, how they cover your college or university, and what stories are written about other on-campus organizations.

Sending the first email or making the first call is always the hardest part; soon, you’ll be on your way! And don’t forget to report your media hits int eh Report Actions page of the ONE Campus website.

WRITING LETTERS TO THE EDITOR

Writing letters to the editor (LTEs) and getting them published is an effective advocacy too for ONE. Not only do LTEs raise awareness of global poverty and disease issues within your community and with reporters, but, critically, these letters also get the attention of your elected officials.

CRAFTING YOUR OP-ED

Op-eds are a great opportunity to present an argument for a timely issue or respond to recent coverage with opinionated, interesting analysis.  They appear opposite the editorial page (hence, op-ed) in most newspapers and are often located next to columns by syndicated writers.  Newspapers usually publish two or three of these on a daily basis, and the competition for publication can be stiff.  For this reason, it is best to submit an original column that will stick out from the rest while an issue is hot and newsworthy.

Download the full PDF

For more guidance on how to pitch a reporter, the process and LTE best practices for writing a letter to the editor, and the process, best practices, and structure for crafting an op-ed.

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